Freight Forwarding Social Media Specialist

3 days ago

Iloilo City, Western Visayas, Philippines beBeeMarketing Full time $45,000 - $75,000
Logistics Marketing Expert

We are looking for a skilled individual to manage the social media presence of our freight forwarding client. The successful candidate will create and curate high-quality content to strengthen brand positioning, attract new clients, and support business growth.

The role requires creativity, industry awareness, and an understanding of how to make complex logistics services accessible and engaging to potential customers.


Key Responsibilities:
  • Develop a comprehensive social media strategy aligned with business objectives.
  • Build a content calendar focused on client acquisition, thought leadership, and brand trust.
  • Identify the right channels (LinkedIn, Facebook, Instagram, Twitter, and industry groups).

Content Creation & Execution:
  • Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
  • Translate logistics expertise into easy-to-digest posts for potential clients.
  • Use storytelling to highlight business success, client wins, and service reliability.

Engagement & Community Management:
  • Actively engage with followers, prospective clients, and industry leaders online.
  • Monitor mentions, comments, and direct inquiries; ensure timely responses.
  • Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.

Analytics & Optimization:
  • Track performance across platforms: impressions, engagement, reach, and conversions.
  • Provide regular reports to stakeholders on campaign performance.
  • Optimize posting schedule, formats, and messaging based on analytics.

Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of social media experience (B2B preferred).
  • Logistics, supply chain, or transportation knowledge highly desirable.
  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
  • Excellent copywriting and visual storytelling skills.
  • Strong organizational skills and ability to manage multiple content streams.

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