Global Brand Officer

4 days ago


Makati City, National Capital Region, Philippines Auto Global Full time

About JMC Philippines:

JMC Philippines is a leading provider of reliable, innovative, and high-performance trucks and pickups in the Philippines.

Job Description:

The Global Brand Officer will be responsible for managing JMC's global brand, ensuring consistency across all marketing efforts and enhancing brand awareness across multiple channels.

Key Responsibilities:

  1. Brand Strategy Development:
  • Develop and execute the long-term brand strategy to establish and strengthen JMC's market position globally.
  • Collaborate with senior management to define the brand's vision, mission, and values to ensure a clear and unified brand direction.
  • Lead the creation of the brand's positioning and messaging to differentiate JMC trucks from competitors.
  • Ensure consistency in tone, messaging, and visual identity across all marketing materials, campaigns, and channels.
Cross-functional Collaboration:
  • Work with the sales, product development, and customer service teams to ensure the brand's values and promises are reflected in all customer touchpoints.
  • Ensure that product launches are aligned with brand objectives and communicate the brand message effectively.
Brand Guidelines and Consistency:
  • Develop and maintain brand guidelines, ensuring consistency across all marketing materials, advertisements, and corporate communications.
  • Monitor brand health and ensure all marketing materials adhere to brand standards.

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