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Truck Brand Development Executive

1 week ago

Makati City, National Capital Region, Philippines Auto Global Full time

Overview:

JMC Philippines is a leader in the truck and pickup industry, providing reliable and innovative products to the Philippine market.

Job Title: Truck Brand Development Executive

Reports To: Marketing Head

Job Type: Full-time

About the Job:

The Truck Brand Development Executive will be responsible for developing and executing JMC's brand strategy, ensuring consistency across all marketing efforts and enhancing brand awareness across multiple channels.

Key Responsibilities:

  1. Brand Strategy Development:

    Develop and execute the long-term brand strategy to establish and strengthen JMC's market position in the Philippines.

  2. Campaign Development and Management:

    Oversee the planning and execution of integrated marketing campaigns to drive brand awareness, customer engagement, and product demand.

  3. Market Research and Consumer Insights:

    Conduct market research and consumer analysis to understand customer needs, behaviors, and trends.

  4. Budget and Resource Management:

    Manage the brand marketing budget, ensuring effective allocation of resources to key initiatives.

Requirements:

  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Proven experience (5+ years) in brand management or a related field, preferably in the automotive or FMCG sector.
  3. Strong understanding of branding principles, market research, and consumer behavior.
  4. Experience in developing and executing integrated marketing campaigns.
  5. Excellent leadership, communication, and presentation skills.
  6. Ability to think strategically while managing day-to-day brand activities.
  7. Proficiency in using brand management tools, social media platforms, and analytics.