Global Beverage Industry Specialist

6 days ago


Makati City, National Capital Region, Philippines PepsiCo Full time
About the Role
Lipton is a truly global brand, operating in two distinct areas: Leaf tea and Ready to Drink Tea (RTDT). As a Strategic Business Growth Manager, you will be responsible for leading local brand building plans for the Lipton brand and co-creating channel penetration strategies within markets.

Main Purpose:
• Manage 3 different bottler relationships in 4 countries (Lotte - Philippines, Malaysia, Singapore, Mongolia), as well as major Lipton Key Accounts relationships.
• Develop and execute local brand building plans for the Lipton brand, incorporating pull activities such as advertising, consumer promos, sampling, and activation events.
• Support the Bottlers GTM team in executing the Annual Operating Plan (AOP) and delivering key brand & financial goals.

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