Brand Marketing Strategist

5 days ago


Makati City, National Capital Region, Philippines Auto Global Full time

Job Summary:

The Brand Marketing Strategist will be responsible for developing, executing, and managing JMC's brand strategy. This role involves shaping the brand's identity, overseeing marketing campaigns, and ensuring consistency across all marketing efforts.

About the Role:

  • Develop and execute long-term brand strategies to establish and strengthen JMC's market position in the Philippines.
  • Collaborate with senior management to define the brand's vision, mission, and values to ensure a clear and unified brand direction.
  • Lead the creation of the brand's positioning and messaging to differentiate JMC trucks from competitors.
  • Ensure consistency in tone, messaging, and visual identity across all marketing materials, campaigns, and channels.

Responsibilities:

  1. Brand Strategy Development:
  • Develop integrated marketing campaigns to drive brand awareness, customer engagement, and product demand.
  • Work closely with the digital marketing team to ensure online campaigns align with the overall brand strategy.
Cross-functional Collaboration:
  • Work with the sales, product development, and customer service teams to ensure the brand's values and promises are reflected in all customer touchpoints.
  • Ensure that product launches are aligned with brand objectives and communicate the brand message effectively.
Brand Advocacy and Communication:
  • Build strong relationships with key stakeholders, including external agencies, media partners, and influencers, to drive brand advocacy and positive media coverage.
  • Ensure that the JMC brand is effectively communicated across all touchpoints, from advertising to customer interactions.

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