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Marketing Automation Lead

1 week ago

Manila, National Capital Region, Philippines Finastra Philippines Inc Full time

Finastra Philippines Inc. is a leading provider of financial services technology solutions, and we are seeking a talented Marketing Automation Lead to join our team. In this role, you will be responsible for developing and executing marketing automation strategies that drive business growth and customer engagement.

**Key Responsibilities**

  • Collaborate with cross-functional teams to develop and execute marketing automation campaigns that meet business objectives.
  • Design and implement lead nurturing programs to drive engagement and conversion.
  • Develop and execute email campaigns that align with business goals and key performance indicators (KPIs).
  • Analyze campaign performance and provide data-driven insights to inform future marketing decisions.

**Requirements**

  • 2+ years of experience in marketing automation.
  • Excellent communication and project management skills.
  • Expert knowledge in Marketo and Microsoft Office tools.
  • A bachelor's degree in Marketing, Business Administration, or Information Technology is preferred.