Marketing Automation Developer

6 days ago

Manila, National Capital Region, Philippines Datacom Full time

Role Overview and Objectives:
The Marketing Automation Developer will be responsible for designing, implementing, and deploying Marketing Automation & Customer Data Platforms to a wide variety of clients and sectors. The ideal candidate will have a strong background in MarTech, data, analytics and personalisation with experience in some or all solutions including Adobe Journey Optimiser, Campaign, Marketo, Hubspot, Salesforce Marketing and/or Dynamics 365 Marketing. Additionally, the candidate should have the ability to uncover business requirements, develop a technical strategy and be able to create and effectively demonstrate solutions that address customer requirements.

Job Description:
The Marketing Automation Developer will be responsible for delivering high value marketing solutions based on analysis of behavioural and profile data while facilitating the adoption of best practices for our clients. They will assist in developing scalable processes for building data-driven and automated marketing campaigns. The consultant is expected to be knowledgeable of and apply industry-best practices for marketing analysis as well as tracking and managing portfolio performance. The Marketing Automation Developer needs to be someone who can work independently, or in a team, to provide client training, lead strategy review meetings, serve as a project manager for implementations and execute ad-hoc consulting projects for clients.

Specific Responsibilities:

  • Work with organisations across a range of industries to understand their challenges and goals through focused discovery sessions and workshops.
  • Recommend appropriate digital technology to support the customer's needs end-to-end, including hosting and integration with existing technologies (CRM, marketing automation, analytics, etc).
  • Customize marketing solutions using platforms like Adobe Journey Optimiser, Campaign, Marketo, HubSpot, Salesforce Marketing & Datacloud, Dynamics 365 Marketing and/or Tealium.
  • Lead the development of a strategic vision for project (product development, enhancements, etc.) and embrace the criticality of gaining its adoption.
  • Make recommendations based on this analysis – estimate work effort, lead project scoping, determine required resources, set a realistic schedule, and build proper communication and governance plans.
  • Contribute to a standard of excellence (best practices) in email and marketing automation, while ensuring adoption and utilisation of various Marketing Cloud capabilities for our clients.
  • Implement and support front-end technology questions regarding HTML emails, landing pages, etc. from templates while incorporating industry best practices.
  • Manage data including segmentation and reporting, testing, cleaning, and optimization.
  • Develop and execute testing and optimization strategies to improve email metrics.
  • Assist marketing clients with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.
  • Consult with clients on enterprise or departmental level customer experience strategy.
  • Manage the delivery of custom solutions, interfaces, and integrations with clients.
  • Evaluate requirements and provide solutions for activating and optimizing marketing technologies and E-commerce solutions.
  • Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities.
  • Understand all facets of the various platforms for both B2B and B2C clients, such as the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics.
  • Build and present customized product demonstrations.

Knowledge:

  • Adobe Journey Optimizer (AJO), Campaign, Salesforce Marketing Cloud, Dynamics 365 Marketing or Marketo certified.
  • Broad knowledge of solutions such as Adobe Experience Cloud, Oracle Marketing Cloud, Marketo, HubSpot.
  • Knowledge of digital tracking tools such as Adobe Analytics, Google Analytics, and marketing tags (DoubleClick, Facebook, Google Ads, etc).
  • Relevant MarTech certifications.
  • System and Solution Architecture design (functional & broad technical).

Skills:

  • Experience in a comparable pre-sales position, supporting the sales cycle in selling CRM or other high value business solutions.
  • Technical understanding of SAAS solutions, architecture and modern business applications including integrations.
  • Can code in SQL, HTML, CSS, AMPscript, Javascript and others.
  • A broad understanding of Cloud Computing and CRM.
  • Experience in multi-product solution selling.
  • Business Analysis and Business case/ROI construction.
  • Detailed knowledge of Salesforce platform.
  • Strong SQL and relational database knowledge.
  • Understanding of HTML, CSS and JavaScript – XML also beneficial.
  • Demonstrable experience understanding and working with complex customer data.

Experience:

  • Minimum 5 years in a service/agency or client-side environment.
  • Minimum of 5 years of progressive experience in marketing automation delivery management, business analysis, and technology implementation in full life-cycle enterprise.
  • 3 years professional services experience within a consultancy.
  • Private and Public sector knowledge.
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