Marketing Automation Specialist

3 weeks ago

Manila, National Capital Region, Philippines Career Connect Full time

We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management,
marketing automation, and ideally cloud technology. This role requires a professional with at least 4-5 years
of experience in managing and optimizing marketing automation processes, particularly within Salesforce
Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative
team while working as part of a global marketing stakeholders community, overseeing requests, providing
training, following marketing processes, governance, and best practices. The specialist will perform tasks
assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and
the Global Head of Web and Marketing Technology.

Responsibilities:

  • Stakeholder management: Act as a primary point of contact for stakeholders across global teams, ensuring
    their requirements are effectively captured, prioritized, and implemented within marketing automation
    platforms. Also manage the completeness of requests and related documents submitted to the marketing
    automation request queue.
  • Campaigns management: Design and implement advanced, multi-channel marketing automation
    campaigns using templates, ensuring compliance with marketing governance, brand guidelines, and industry
    best practices, with strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi-
    channel campaigns, retargeting, campaign optimization.
  • Training & Mentorship: Train internal stakeholders for any of the tools and processes that the corporate
    communications team is responsible for.
    Mentor and guide Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and
    providing feedback to enhance team performance.
  • Webinar & Survey management: Co-manage the configuration of webinars and surveys through the
    company's official tools, providing training to marketers on how to use the tools and ultimately how to
    efficiently run cross-channel promotions.
  • Tool Integration management: Support tool integrations managed by the team, ensuring all processes
    adhere to industry best practices.
  • Quality Assurance & SLA: Conduct comprehensive QA on campaigns designed by teammates and
    marketers, identifying errors and inconsistencies between the draft output, while ensuring compliance with
    marketing processes, governance, SGS Brand guidelines, and best practices.
  • Ensure adherence to the Marketing Automation team's Service Level Agreement, providing prompt
    responses to requests within 24 hours of receipt and ensuring completion of requests within the agreed
    schedule with business marketers.
  • Pro-active & Cross-functional collaboration: Demonstrate a pro-active approach in supporting broader
    team objectives and collaborate with cross-functional teams to ensure seamless execution of marketing
    automation campaigns and contribute to continuous improvement initiatives.
  • Trend Awareness and Process Improvement: Stay updated with the latest trends in marketing automation
    and suggest improvements for existing processes and strategies.

Required Skills:

  • Bachelor's degree in information management, marketing courses, communications or equivalent.
  • Meets required skills listed below.
  • Minimum of 4 years of experience in marketing automation and stakeholder management.
  • Background in Salesforce Marketing Cloud essential, and Eloqua Oracle Marketing Automation or similar tools is a plus.
  • Proven ability to manage various stakeholder relationships.
  • Has initiative and pro-activeness to generate recommendations for the continuous improvement of
    campaigns and processes and highlight potential risks.
  • Good communication and interpersonal skills.
  • Strong eye for detail and ability to follow processes and guidelines.
  • A fast learner and a team player with ability to operate without close supervision.
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