Marketing Automation Strategist

6 days ago


Manila, National Capital Region, Philippines Third Pillar Business Applications Inc. Full time

**Marketing Automation Strategist Job Summary**

We are seeking a skilled Marketing Automation Strategist to drive customer-centric digital transformations through automated personalised experiences.

This role reports into the Marketing Automation Lead and is part of a high-performing CVM team that aims to deliver exceptional customer experiences.

The ideal candidate will have a passion for building personalised experiences and driving value through state-of-the-art marketing technology.

**Key Responsibilities**

  • Design and develop automated triggered journeys in Salesforce Marketing Cloud, Pendula, and Segment CDP.
  • Drive engagement and retention through email, SMS, Push, In-App, and Web.
  • Stakeholder in the development of existing and roll out of new marketing technology.
  • Drive projects focused on leveraging machine learning and decisioning.

**Requirements**

  • 7+ years' experience in Marketing Automation.
  • Advanced Salesforce Marketing Cloud expertise.
  • Previous experience within the FMCG, telco, banking, and insurance sectors highly regarded.
  • Commercially minded and results-driven.
  • Customer-centric philosophy and approach to marketing.


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