
Creative Content Strategist
4 days ago
The primary goal of this role is to define, measure and evaluate success in driving peak performance of content.
- Establish and track key performance indicators (KPIs) for cross-channel gen AI content, including pilots, campaigns and overall programmes of work.
- Craft test plans to drive continuous content improvements and provide robust learning outcomes.
- Combine diverse data sources to paint an insightful, actionable picture of content performance, empowering data-driven decision-making.
- Utilise various measurement techniques to evaluate effectiveness.
This role requires a keen eye for detail and critical thinking, with the ability to thrive in a fast-paced environment.
A successful candidate will be comfortable working with various tools and platforms, including LLMs and other providers for analytics, data and insight work.
They will possess strong analytical skills, driving insights that push boundaries, and demonstrate expertise in setting diverse measurement frameworks for content.
Key Skills:- Hands-on experience with major LLMs and other providers for analytics, data and insight work.
- Strong analytical skills, driving insights that push boundaries.
- Demonstrated expertise in setting diverse measurement frameworks for content.
Our values shape everything we do:
- Be Imaginative to push the boundaries of what's possible
- Be always learning and listening to understand
- Be actively pro-inclusive and anti-racist across our community, clients and creations
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