Strategic Customer Experience Manager

5 hours ago

Batangas, Calabarzon, Philippines beBeeCustomer Full time $90,000 - $120,000

Are you passionate about empowering everyday women and inspiring self-confidence?

We're a digital-first company on a mission to make a meaningful impact in Southeast Asia. As the leading womenswear brand, headquartered in Singapore, with an omnichannel presence across the region.

Founded in 2010, we're proudly female-founded with more than 65% female representation in leadership roles. We've raised funds to further our mission and are working towards becoming the most thoughtful brand globally for the Asian female consumer.

Join us in driving customer relationships through strategic engagement, retention, and loyalty initiatives

The Role

We're seeking a skilled CRM Manager to lead our customer relationship strategy. Reporting to the Director of Marketing, you'll drive customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

You'll bring our loyalty and referral programs to life by leveraging customer insights to create exciting perks, irresistible rewards, and memorable experiences that keep our community coming back for more.

  • Customer-obsessed, with a passion for creating impactful, brand-building experiences
  • Experience managing a loyalty or membership programme in retail or e-commerce
  • Hands-on experience with CRM tools and marketing automation programs
  • Analytical to interpret data, generate insights, and optimise performance
  • Experience managing vendors and evaluating marketing tech tools
  • A strong collaborator and effective communicator
  • Past experience in managing a team
Key Responsibilities
  • Develop and execute the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
  • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution.
  • Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
  • Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation.
  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
  • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.
  • Own overall CRM KPIs, including new customer acquisition, retention, and engagement.
  • Lead and coach the CRM team, managing performance, goal setting, and capability development.
Requirements
  • Bachelor's degree in Marketing, Business or a related field.
  • Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
  • With proven experience leading a team
  • Candidates with SQL capabilities will have an added advantage
Benefits
  • Flexible work arrangement (work from anywhere)
  • Staff wellness benefits (comprehensive corporate insurance)
  • Learning and career development opportunities (subscription plans, personal development fund)

Looking forward to collaborating with like-minded individuals who share our passion for making an impact

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