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Marketing Research Team Lead

1 week ago

Manila, National Capital Region, Philippines Arcadis Consulting Middle East Limited Full time
About the Role

We are seeking a highly skilled Marketing Research Team Lead to join our team in Arcadis Consulting Middle East Limited. As a key member of our marketing team, you will be responsible for leading research-related projects from start to finish.

You will serve as the subject matter expert for Marketing Researchers and support the Team Lead in Process and People Management. Your primary objective is to act as the 1st level POC for administrative, coordination, and implementation tasks assigned to the team.

Key Responsibilities:

  • Marketing & Communications (70%)
  • Leading research related projects by verifying collected data on consumers, competitors, and marketplace and consolidating information into actionable items, reports, and presentations.
  • Strategizing in conducting competitive analysis of various companies' marketing offerings to ensure that thought leadership and content program can be differentiated.
  • Promoting best practices in conducting market research.
  • Mastery in qualitative and quantitative research and consultation for thought leadership campaigns and product marketing/development, including developing survey questions for clients and/or other internal or external stakeholders.
  • Strategizing and performing valid and reliable market research SWOT analysis, Porter's Five Forces, and PESTLE Analysis.
  • Presenting findings to stakeholders through charts, graphs, and other visual means to help them understand the data and draw conclusions from it and potentially use the data in external presentations.
  • Reviewing research briefs to ensure that they are clear and complete.
  • Leading the efficient delivery of multiple complex market research projects from start to finish.
  • Evaluating and interpreting research results, formulating conclusions, and suggestions.
  • Conducting comprehensive quality checks of own work and the final deliverables of Market Researchers.
  • Identifying ways to improve process efficiency.
About You

To succeed in this role, you will need to have:

  • 3-5 years' experience in doing marcomms and market research work.
  • A relevant degree in marketing, economics, or any business-related field.
  • Able to handle confidential or sensitive information.
  • Strong attention to detail.
  • In-depth understanding of KPIs and analytics.
  • Knowledge of multidisciplinary civil engineering projects and experience in professional services, consultancy, or construction sector.
  • Able to organize and simplify technical information.
  • Excellent organizational and communication (verbal and written) skills.
  • Able to juggle multiple projects at once.
  • Self-directed, assertive, and can work on his/her own initiative.
  • Driven and used to working in a fast-paced large corporate organization.
  • Clear and thorough communication style.
  • Proficient in using MS Office applications (Excel, Word, and PowerPoint).