Influencer Marketing Team Lead

5 days ago


Manila, National Capital Region, Philippines Neo Group Full time
Key Responsibilities:
  1. Lead a team of Influencer Marketing Specialists, ensuring KPIs are met
  2. Identify and research potential streamers, influencers, and content creators
  3. Analyze influencer metrics, audience demographics, and engagement rates to ensure alignment with brand goals
  4. Build and maintain a database of influencers for current and future campaigns
  5. Develop and execute effective outreach strategies to engage influencers
  6. Create customized pitch proposals
  7. Collaborate closely with social media and marketing teams to align campaign objectives and influencer deliverables
  8. Coordinate campaign deliverables between internal teams and influencers
  9. Manage influencer-tagged content
  10. Monitor team's projects
Requirements:
  1. Proven experience in managing APAC KOL (Key Opinion Leader) campaigns
  2. Strong experience in leading and mentoring a team in an influencer marketing or digital marketing role
  3. Deep understanding of social media platforms (TikTok, Instagram, YouTube, Twitch, etc.)
  4. Excellent relationship management skills
  5. Experience negotiating contracts and managing influencer partnerships
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