Digital Marketing Lead

1 week ago

Manila, National Capital Region, Philippines TEAM LEWIS Full time

About TEAM LEWIS

We are a global marketing agency that has been driving business growth through innovative campaigns for over two decades.

Our success can be attributed to a unique blend of talented individuals, award-winning strategies, and expanding client relationships.

Our achievements include prestigious awards such as Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

The TEAM LEWIS Foundation (TLF) is a non-profit charitable entity funded by TEAM LEWIS. The TLF supports individuals undertaking charitable activities and charitable organisations in achieving their goals.

Purpose of the Role

The Performance Marketing Manager will support planning, implementing, and reporting on paid omni-channel digital campaigns across client accounts.

This role requires a proactive and analytical approach in developing paid digital strategies and campaigns, from channel and audience planning to campaign implementation, optimising for efficiencies, and reporting to internal and client stakeholders.

Key Responsibilities and Tasks
  • Client Management:
    • Assist the team with the management of client accounts and projects.
    • Offer insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based on data.
    • Support relationships with clients, establishing self and LEWIS pulse as invaluable long-term partners for digital communications services.
    • Coordinate communication with select clients and internal stakeholders, ensuring deadlines and service agreements are adhered to.
    • Participate in the business development process by supporting pitch preparation and research.
Performance Marketing
  • Develop paid digital strategies and plans across various online platforms that meet clients' objectives.
  • Conduct analysis or research on audience, keywords, and past reports/benchmarks to support the development of effective multi-channel digital campaigns.
  • Prepare media diary and creative material specifications for all ad formats and timelines to be shared with the creative liaison or account team lead.
  • Prepare ad tracking and/or serving tags; ensure required pixels are shared with clients or team lead.
  • Set up campaigns and ensure approved bidding, scheduling, budget, targeting strategies, creatives, and ad tracking are implemented accurately.
  • Optimize campaigns, audience, creative, budgets, and bids across multiple channels to achieve campaign goals.
  • Coordinate with creative and content teams to develop ad copy and creative, iterating based on campaign performance.
  • Troubleshoot campaign problem areas and suggest a course of action.
  • Identify growth and scale opportunities.
  • Maintain accurate budget tracking, communicating potential under or overspends with account lead.
  • Keep abreast of digital trends, maintain relationships with vendor representatives, and proactively share knowledge with the full team.
Reporting and Analysis
  • Work with the analytics team to ensure all data in reports and dashboards are accurate and timely.
  • Develop campaign reports based on data extracted and draw observations on trends, performance insights, and actionable recommendations for the next campaign.
  • Communicate campaign performance to internal and client stakeholders in a timely manner or upon request.
General
  • Take a proactive role in promoting the LEWIS brand, its work, identity, and values.
  • Support the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
  • Contribute to and support the continuous improvement of systems, practices, and policies.
  • Overall, be a guardian of best marketing practices.
About You
  • At least four years of experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.
  • Confident in performance media activation with hands-on experience on self-service biddable platforms.
  • Experience in using and/or knowledge of Google Analytics 4.
  • Passionate about and engaged with the fast-changing world of performance and digital marketing.
  • Keen interest in understanding client business issues and requirements and how you can support them.
  • Strong project management skills with the ability to plan and prioritise.
  • Acute attention to detail and comfortable managing and analysing campaign data.
  • Calmness under pressure and ability to be agile in managing and achieving tight deadlines.
  • Proven competency in managing a varied workload.
  • Ability to interact confidently with mid to senior internal and external (client) stakeholders.
  • Creative thinking and an open-minded approach.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

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