Market Research Associate
4 days ago
The Market Research Associate is responsible for gathering, analyzing, and interpreting market data to support business decision-making. This role involves conducting research on consumer behavior, industry trends, and competitor strategies through surveys, store visits, and online analysis. The Market Research Associate prepares reports, collaborates with internal teams, and provides insights to enhance marketing and sales strategies.
Key Responsibilities:
- Conduct research on market trends, consumer preferences, and competitor activities.
- Collect and analyze data from store visits, surveys, customer feedback, and online sources.
- Monitor product performance, pricing, and brand positioning.
- Assist in evaluating marketing campaigns and identifying areas for improvement.
- Prepare daily reports and present consolidated findings to management.
- Analyze competitor strategies and consumer behavior to provide insights for marketing and sales teams.
- Collaborate with internal teams to integrate research insights into business strategies.
- Ensure timely execution of research projects and assist in developing data collection tools.
Qualifications:
- Bachelor's degree in marketing, Business, Statistics, Economics, or a related field.
- At least 1-3 years of experience in market research, data analysis, or a related field.
- Strong analytical skills with the ability to interpret and summarize data effectively.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint); experience with data analysis tools (e.g., Google Analytics, SPSS) is a plus.
- Detail-oriented, proactive, and able to work in a fast-paced environment.
- Excellent communication and presentation skills.
- Must be willing to travel nationwide, covering Luzon, Visayas, and Mindanao for field research, store visits, and data collection.
- Must report to the head office when there are no field assignments.
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