Influencer Marketing Team Lead

3 days ago


Manila, National Capital Region, Philippines Neo Group Full time
Job Overview

At Neo Group, we're seeking an experienced Influencer Marketing Team Lead to drive our APAC KOL campaigns to success.

Key Responsibilities
  1. Lead a high-performing team of Influencer Marketing Specialists, ensuring alignment with brand goals and key performance indicators (KPIs).
  2. Identify, research, and vet potential streamers, influencers, and content creators to align with our brand values and objectives.
  3. Analyze influencer metrics, audience demographics, and engagement rates to inform campaign strategies and optimize results.
  4. Maintain a comprehensive database of influencers for current and future campaigns, ensuring seamless collaboration and communication.
  5. Develop and execute effective outreach strategies to engage influencers, fostering strong relationships and driving successful partnerships.
  6. Create customized pitch proposals that showcase our brand's unique value proposition and resonate with top-tier influencers.
  7. Collaborate closely with social media and marketing teams to ensure campaign objectives and influencer deliverables are aligned, resulting in cohesive and impactful marketing efforts.
  8. Coordinate campaign deliverables between internal teams and influencers, ensuring timely and high-quality execution.
  9. Manage influencer-tagged content, maintaining brand consistency and adhering to our content guidelines.
  10. Monitor team projects, providing guidance and support to ensure successful project outcomes.


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