Marketing Technology Systems Specialist
7 days ago
Genesys empowers organizations to create the best experiences for their customers and employees.
About Genesys CloudGenesys Cloud is a platform that delivers empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who collaborate to succeed. Our employees have independence to make a larger impact on the company and take ownership of their work.
This role will partner with Demand Generation, Field Marketing, Sales Development, Partner, and Technology Vendor teams to overcome challenges around data capture, audience building, and campaign execution while maintaining best practices in technical execution and data governance.
Responsibilities:- Be a subject matter expert on marketing technologies, processes, and integrations.
- Work closely with marketing leadership to acquire and prioritize technology requirements from across the marketing organization.
- Lead and collaborate with marketing operations team, IT and partners to build and improve marketing processes and integrations.
- Monitor for issues or potential improvements in existing processes and integrations.
- Communicate key procedures to marketing peers through documentation and education.
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