Digital Production Systems Marketing Specialist

2 days ago


Manila, National Capital Region, Philippines Canon Marketing (Philippines), Inc. Full time

As a Digital Production Systems Marketing Specialist at Canon Marketing (Philippines), Inc., you will be responsible for driving end-to-end product marketing activities to achieve revenue and profit targets for our digital production printing solutions.

  1. Develop and execute product programs, campaigns, and promotions to increase brand awareness and drive sales
  2. Leverage your expertise in new product launch strategies to introduce innovative solutions to the market
  3. Analyze market trends and competitor activity to inform pricing and positioning decisions
  4. Collaborate with cross-functional teams to develop effective sales schemes and contests
  5. Coordinate with internal stakeholders to ensure alignment on product positioning and strategy

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field
  • At least 5 years' experience in product marketing, preferably in a B2B or printing industry
  • Strong understanding of product and marketing principles, techniques, and best practices
  • Excellent communication and analytical skills
  • Proficiency in Microsoft Office and marketing analytics tools


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