Media Ecosystem Specialist

5 days ago

Makati City, National Capital Region, Philippines beBeeExpert Full time ₱84,138 - ₱107,772
Programmatic Campaign Manager

The role of a programmatic campaign manager is to oversee the entire lifecycle of client campaigns, from deciphering briefs to executing Private Marketplace Deals (PMPs), managing tech stack components (tags, pixels, SSP/DSP integrations), and optimizing performance to meet key performance indicators (KPIs) and margin targets. A deep understanding of the programmatic ecosystem is crucial for successful campaign launches, scalability, and outstanding results.

Key Responsibilities:
  • Deal Setup & Audience Build
    • Build audience segments in ONE platform based on client specifications
    • Automatically generate PMP Deal IDs
    • Curate inventory packages aligned with target segments
  • Technical Configuration & QA
    • Implement and verify ad tags, pixels, and tracking URLs
    • Conduct campaign QA and secure internal sign-off
  • Platform Deployment & Troubleshooting (SSP/DSP)
    • Configure, test, and troubleshoot SSP integrations and inventory feeds
    • Deploy deals into DSP seats and monitor setup errors
    • Troubleshoot issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
  • Performance Monitoring & Optimization
    • Monitor live campaign metrics and produce reports
    • Adjust bids, caps, and inventory to optimize performance
  • Margin Management
    • Track campaign margins and propose optimizations to protect profitability
  • Client Support & Escalations
    • Provide first-line technical support and escalate complex issues
  • Continuous Improvement & Knowledge Sharing
    • Research and document new techniques
    • Share best practices and train peers

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