Programmatic Media Specialist

2 days ago

Mandaluyong City, National Capital Region, Philippines beBeeOptimization Full time $80,000 - $150,000
Programmatic Media Specialist Role

The role of Programmatic Media Specialist is a key position within our organization, requiring expertise in managing the full lifecycle of client campaigns across multiple platforms.

This specialist will possess deep knowledge of leading SSPs and DSPs, as well as a broad understanding of the ever-evolving programmatic media landscape.

Key Responsibilities:
  • Deal Setup & Audience Build:
    • Create targeted audience segments using AI-powered tools, aligned to client specifications
    • Automate PMP Deal ID generation and name inventory packages accordingly
  • Technical Configuration & QA:
    • Implement and verify ad tags, pixels, and tracking URLs across various platforms
    • Conduct thorough campaign QA checklists and secure internal approval
  • Platform Deployment & Troubleshooting (SSP/DSP):
    • Configure, test, and resolve issues with SSP integrations and inventory feeds
    • Deploy deals into DSP seats and monitor for setup errors
    • Troubleshoot integration problems across multiple DSPs and SSPs
  • Performance Monitoring & Optimization:
    • Analyze live campaign metrics daily and generate performance reports
    • Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix to optimize performance
  • Margin Management:
    • Track campaign margin versus target and propose optimizations to protect profitability
  • Client Escalations & Support:
    • Provide first-line technical support for delivery issues, escalating complex cases to Engineering
  • Continuous Improvement & Knowledge Sharing:
    • Research, document, and publish new curation and optimization techniques into our TAM Handbook
    • Share best practices and train peers on emerging programmatic technologies
Required Skills and Qualifications:
  • At least 5+ years of hands-on Technical Account Management or Programmatic Trading experience
  • Deep expertise with major DSPs and SSPs
  • Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes
  • Strong troubleshooting skills across the full programmatic ecosystem
  • Commercial acumen—balancing performance optimization with margin protection
  • Excellent communication—able to translate technical concepts for clients and cross-functional teams
Benefits:

We value diversity, inclusivity, and equity in our workplace and welcome individuals from all backgrounds to help us shape the future of work. Our culture is guided by transparency and agility, empowering everyone to thrive.

Our team is passionate about programmatic media and committed to delivering exceptional results.

Attitude & Character Profile:
  • Passionate About Programmatic: You live and breathe programmatic media and love the craft.
  • Marginal Gains Mindset: Constantly hunting small performance uplifts to drive overall campaign success.
  • Pride in Craftsmanship: You take ownership of your work and hold yourself to high standards.
  • Career-Driven: You see this role as your long-term vocation and are committed to continual growth.
  • Curious Troubleshooter: You take initiative, own issues end-to-end, and solve problems independently.
  • Get-Things-Done Mentality: You roll up your sleeves and drive tasks to completion, no matter the obstacle.
  • Experimental Spirit: You're always testing new approaches and iterating based on real-world results.

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