Head - Mass Affluent Portfolio Manager
4 days ago
About EastWest Banking Corporation
About the RoleWe are looking for a skilled professional to join our Marketing & Cash Management team in Taguig.
The successful candidate will lead and execute end-to-end plans for product bundles, from development to sales support. They will manage the Affluent Segment Team to drive revenue growth and market share through strategic portfolio management and execution of the 4Ps (Product, Price, Promotion, Place).
Key Responsibilities:
- Lead, manage, and mentor the Affluent Segment Team to achieve top-line and bottom-line results and increase market share through the right portfolio based on customer understanding and appropriating the right strategies and execution on the 4Ps (Product, Price, Promotions, Place) of the products in the portfolio.
- Create strategies and plans to acquire new customers and increase product count per customer through appropriate multi-product offerings, communication, and promotion.
- Manage and drive end-to-end execution of plans. From new product bundle (multi-product offering) development to sales field execution support.
Requirements:
- Bachelor's Degree in either Commerce, Economics or Marketing; a postgraduate degree is a plus.
- 8 to 10 years of experience in brand or product portfolio management, with at least 3 years in leadership role managing senior managers.
- Proven business acumen in launching and developing customer segments, with expertise in creating innovative Customer/consumer solutions.
- Preferably with banking, FMCG or Telco experience.
- Demonstrated talent for delivering exceptional results with impeccable quality.
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