Retention Marketing Strategist

17 hours ago


Las Piñas, National Capital Region, Philippines beBeeRetention Full time ₱21,600 - ₱27,600
Job Description

We are seeking a highly motivated and data-driven Retention Marketing Strategist to join our team. As a key player, you will shape player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.

Key Responsibilities:
  • Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
  • Define key retention KPIs and build tailored plans across player segments.
  • Create structured campaign roadmaps for product launch and growth phases.
Campaign Management:
  • Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation efforts, and seasonal promotions.
  • Collaborate with creative and marketing teams to deliver compelling campaign assets.
Data & Insights:
  • Analyze player behavior and campaign results to improve performance.
  • Use insights to personalize messaging and offers across lifecycle stages.
  • Monitor and report on key metrics such as LTV, retention, engagement, and churn.
  • Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
  • Contribute feedback on user experience and product features from a retention standpoint.
Requirements:
  • 2–3 years of experience in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
  • Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
  • Proficient in CRM tools and marketing automation platforms.
  • Familiar with A/B testing, segmentation, and campaign performance tracking.
  • Comfortable with data platforms like Tableau, Power BI, or similar.
Benefits:
  • Opportunity to grow within a dynamic remote-first company where your insights and creativity directly impact business success.

This is a great opportunity to make a meaningful contribution to our team and help drive business growth through innovative retention strategies.


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