Digital Marketing Campaign Lead

14 hours ago

Las Piñas, National Capital Region, Philippines beBeeEmailMarketing Full time $7,000 - $8,000

About the Role:

The successful Email Marketing Strategist will be responsible for developing and implementing data-driven marketing strategies tailored to client needs, ensuring a positive client experience and maximizing campaign performance.

This role focuses on client-facing interactions, strategic planning, and ongoing optimization to drive business growth.

  • Collaborate with clients to understand their business goals and objectives.
  • Strategize, formulate, and execute email, SMS, and other retention marketing strategies.
  • Communicate insights and reports on performance.
  • Develop and maintain strong client relationships to drive overall positive client satisfaction.
  • Work with the Client Strategy Manager to manage multiple client accounts.
  • Collaborate with the Activations team to ensure thorough strategy and instructions, aligning everyone on the overall strategy.
  • Upsell and cross-sell additional services to clients to enhance their marketing efforts.
  • Share industry insights and information with the marketing team to position the company as a thought leader.

Key Outcomes & Accountabilities:

  • Strategy Development: Create and implement effective marketing strategies that meet client expectations.
  • Account Management: Manage retention marketing programs for multiple brands, ensuring client satisfaction and retention.
  • Client Understanding: Demonstrate a deep understanding of client business needs and translate them into marketing strategies.
  • Performance Tracking: Analyze and track data to maximize the performance of email and other retention marketing campaigns.
  • Client Communication: Communicate marketing insights and reports on performance, and plan for further development.
  • Team Alignment: Ensure the Activations team has clear instructions and is aligned with the overall strategy.
  • Service Expansion: Successfully upsell and cross-sell services, increasing revenue and client engagement.
  • Thought Leadership: Provide valuable industry insights to the marketing team to enhance the company's reputation as an industry leader.

Requirements:

  • Familiarity with email and retention marketing strategies.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and prioritize tasks effectively.
  • Bachelor's degree in Marketing or related field.

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