Data-Driven Social Media Expert

5 days ago


Manila, National Capital Region, Philippines Cognizant Technology Solutions Philippines Inc. Full time

Job Summary:

We are seeking a skilled Data-Driven Social Media Expert to join our team at Cognizant Technology Solutions Philippines Inc. As a key member of our digital marketing team, you will be responsible for tracking, analyzing, and optimizing our social media performance across various platforms.

Key Responsibilities:
  • Monitor and analyze social media metrics, including engagement, reach, impressions, and conversions, using tools like Google Analytics and Meta Business Suite.
  • Generate reports and dashboards to present insights and performance trends to internal stakeholders, highlighting areas of improvement and opportunities for growth.
  • Identify content and campaign trends, providing data-driven recommendations for optimization and enhancement of our social media strategies.
  • Track competitor performance and industry benchmarks to inform strategy and stay ahead of the competition.
  • Collaborate with marketing and content teams to refine strategies based on data insights and best practices.

Requirements:

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • Proven experience in social media analytics, reporting, and data interpretation.
  • Proficiency in social media management and analytics tools, such as Hootsuite and Google Analytics.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Knowledge of social media algorithms and best practices for engagement.
  • Excellent communication and presentation skills.

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