Data-Driven Social Media Expert
5 days ago
Job Summary:
We are seeking a skilled Data-Driven Social Media Expert to join our team at Cognizant Technology Solutions Philippines Inc. As a key member of our digital marketing team, you will be responsible for tracking, analyzing, and optimizing our social media performance across various platforms.
Key Responsibilities:- Monitor and analyze social media metrics, including engagement, reach, impressions, and conversions, using tools like Google Analytics and Meta Business Suite.
- Generate reports and dashboards to present insights and performance trends to internal stakeholders, highlighting areas of improvement and opportunities for growth.
- Identify content and campaign trends, providing data-driven recommendations for optimization and enhancement of our social media strategies.
- Track competitor performance and industry benchmarks to inform strategy and stay ahead of the competition.
- Collaborate with marketing and content teams to refine strategies based on data insights and best practices.
Requirements:
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- Proven experience in social media analytics, reporting, and data interpretation.
- Proficiency in social media management and analytics tools, such as Hootsuite and Google Analytics.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Knowledge of social media algorithms and best practices for engagement.
- Excellent communication and presentation skills.
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