Senior Social Media Strategist

2 days ago

Manila, National Capital Region, Philippines Linda Hausermann & Associates Full time

Job Title: Senior Social Media Strategist (Assistant Manager level but Individual contributor function)
Basic salary: 60-80k monthly
Work schedule: Night-Shift Schedule US-Hours
Work set up: Philippines (Remote or office based)
Reports to: Director of Digital Engagement and Platforms

Overview

We are seeking a highly skilled Senior Social Media Strategist to lead initiatives in social selling, thought leadership, and personal brand development for senior leaders of our professional services (BPO) firm. This role focuses on engaging senior B2B target audiences across verticals in enterprise and upper midmarket companies through innovative and strategic social media efforts. The ideal candidate will excel at crafting compelling content, leveraging social media platforms for business growth, and driving meaningful connections with decision-makers.

Key Responsibilities

  1. Social Selling and Executive Thought Leadership
    Develop and execute a social selling strategy that enables senior leaders to build meaningful relationships with target audiences.
    Craft compelling thought leadership content tailored to resonate with enterprise and upper midmarket decision-makers, including CFOs, CIOs, CHROs, and customer care leaders.
    Guide senior leaders on best practices for social media engagement, helping them establish and grow their professional communities.
  2. Personal Brand Development
    Collaborate with senior executives to define their unique personal brand narratives and align them with company objectives.
    Create a consistent cadence of high-quality, engaging posts, articles, and multimedia content for LinkedIn and other relevant platforms.
    Ensure all content reflects the executives' voice, expertise, and the company's core values.
  3. Content Creation and Curation
    Write, edit, and optimize organic and paid social media content, including posts, articles, videos, and infographics, to drive engagement and thought leadership with target audiences.
    Curate industry-relevant content to support senior leaders in staying active and credible in their areas of expertise.
    Monitor and respond to interactions with the brand and recommend engagement strategies and tactics for leaders, fostering meaningful conversations with key audiences.
  4. Audience Engagement and Growth
    Identify and engage with senior B2B decision-makers, influencers, and industry leaders across social platforms, especially LinkedIn.
    Use data-driven insights to refine targeting and improve audience reach and engagement.
    Track and analyze performance metrics to ensure alignment with engagement and business goals.
  5. Platform Management and Optimization
    Stay ahead of social media trends and platform updates, ensuring the company and its leaders leverage the latest tools and strategies effectively.
    Use analytics tools to track campaign success and recommend data-driven improvements.
    Implement and optimize strategies for LinkedIn Sales Navigator and other social selling tools.
  6. Collaboration and Training
    Partner with marketing, communications, sales, and client success teams to align social media strategies with broader business objectives.
    Provide training and resources to senior leaders on social media best practices, trends, and tools.
    Serve as a trusted advisor to executives, offering guidance on content strategy, engagement, and audience growth.

Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
7+ years of experience in social media strategy, digital marketing, or content marketing, with a focus on B2B audiences.
Preference will be given to skilled talent that enjoy working U.S. market hours.

Experience
Proven track record of building corporate and executive personal brands and driving thought leadership on platforms like LinkedIn.
Experience in professional services, technology, or BPO industries is highly preferred.
Must have US marketing experience.

Skills
Exceptional writing and storytelling skills, with a strong ability to capture the voice and expertise of an enterprise brand and senior leaders.
Advanced knowledge of LinkedIn, LinkedIn Sales Navigator, and other relevant platforms.
Proficiency in social media analytics tools and data-driven optimization strategies.

Competencies
Strategic thinker with a creative and innovative approach to social media.
Excellent interpersonal and communication skills, with the ability to influence and guide senior leaders.
Results-driven mindset with a focus on measurable outcomes.
Highly organized and able to manage multiple projects and stakeholders simultaneously.

Why Join Us?
Lead social media initiatives that directly impact brand visibility, thought leadership, and business growth.
Collaborate with senior executives to amplify their voices and build meaningful connections with key audiences.
Join a dynamic, forward-thinking team committed to innovation and excellence in professional services marketing.

Application
If you are passionate about social media, thought leadership, and building corporate and executive personal brands, we encourage you to apply by sending your CV to deborah@gratitudeindia.com. Be part of a team shaping the future of B2B engagement and brand strategy

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