Social Media Analytics Specialist
7 days ago
Cognizant Technology Solutions Philippines Inc. is looking for a talented Social Media Analytics Specialist to join our digital marketing team. In this role, you will be responsible for analyzing and optimizing our social media performance across various platforms, identifying trends and areas of improvement, and providing data-driven recommendations for optimization.
Key Responsibilities:- Analyze social media metrics, including engagement, reach, impressions, and conversions, using tools like Google Analytics and Meta Business Suite.
- Generate reports and dashboards to present insights and performance trends to internal stakeholders, highlighting areas of improvement and opportunities for growth.
- Identify content and campaign trends, providing data-driven recommendations for optimization and enhancement of our social media strategies.
- Track competitor performance and industry benchmarks to inform strategy and stay ahead of the competition.
- Collaborate with marketing and content teams to refine strategies based on data insights and best practices.
Requirements:
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- Proven experience in social media analytics, reporting, and data interpretation.
- Proficiency in social media management and analytics tools, such as Hootsuite and Google Analytics.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Knowledge of social media algorithms and best practices for engagement.
- Excellent communication and presentation skills.
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