CRM Strategy Manager

1 day ago

Manila, National Capital Region, Philippines beBeeCustomerRelationshipManagement Full time $35,000 - $55,000

Join us as a CRM Strategy Manager where you will be responsible for driving audience growth and engagement across all music genres through data-driven strategies.


Job Description

This role involves developing and implementing audience targeting and campaign management strategies to drive fan engagement and conversions. You will work closely with cross-functional teams to plan, design, and implement audience segments, personalization tactics, and campaign activations.


The ideal candidate will have a strong understanding of CRM lifecycles and best practices, as well as experience using marketing automation tools and platforms. They will be able to analyze data to inform campaign development and optimize campaign performance.


Key Responsibilities:
  • Audience growth across all music genres - international and domestic repertoire
  • Cultivate strong ties with fandoms, digital communities, and superfans to inform campaign development to drive fan engagement.
  • Responsible for audience targeting, campaign management, measurement, and optimization: develop roadmap, define metrics, measure KPIs and derive actionable recommendations
  • Use various cross-selling / up-selling marketing strategies to drive conversions through our channels: nurture superfans and grow artist affiliation
  • Work closely with regional and local marketing, digital streaming, e-commerce, and data analytics to plan, design, and implement audience segments, personalization tactics, and campaign activations
  • Recommend audience segments and campaign strategy for each market based on data-driven insights from campaign performance, flows, and experiments
  • Work with line manager to provide best-in-class practices to share with local opcos
  • Becomes the expert user of Universal Music Group's marketing automation tools.
  • Provide support and hands-on training for local opcos on relevant tools
  • Communicate progress, risks, expectations, timelines, milestones, and other key campaign/project metrics to line manager, stakeholders, and team members

Required Skills and Qualifications:
  • 2-3 years of experience in CRM, Audience acquisition role, Email Marketing or digital retention marketing preferably in music/entertainment, tech or lifestyle brands
  • Proven track record in designing, planning, and implementing audience and marketing strategies to drive business goals
  • Able to set up and optimize campaigns and automated flows across marketing channels
  • Experience using marketing automation tools and platforms to build audience segments, audience journeys, and run AB testing tactics
  • Experience with analytics tools, e.g., Google Analytics, Facebook Ad Manager, etc.
  • Experience with customer database management
  • Excellent analytical, communication, and project management skills

Benefits:

This role offers an exciting opportunity to join a dynamic team and contribute to the success of our organization. You will have the chance to work with cutting-edge technology and develop your skills in a fast-paced environment.


Others:

Universal Music Group is an equal opportunities employer and welcomes applications from diverse candidates.

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