
Channel Marketing Manager
1 week ago
A key role for a channel marketing manager awaits, working closely with LATAM service provider partners to drive go-to-market execution of co-branded partner products.
This is an exceptional opportunity to work on a joint solution across leading brands and transform the telecommunications market with a breakthrough cloud communications solution. The chosen candidate will be responsible for delivering our go-to-market strategy, messaging, content, activities, and marketing campaigns for the LATAM region.
This individual will interact regularly with product management, sales, and both internal and external staff members and partners across both organizations.
Key Responsibilities:
- Demand Generation - Develop and execute marketing activities in support of sales and partner objectives to grow sales pipeline and drive new revenues including account-based marketing, events, promotions, and digital marketing.
- Sales Enablement - Create sales tools and training materials to empower sales teams to effectively articulate product value and overcome objections.
- Relationship Management - Build strong working relationships with LATAM service providers and partner teams. Distribute marketing communications to appropriate internal and external teams, elevating collective knowledge of channel programs and operations.
- Product Release and Launches - Lead the development and execution of comprehensive GTM plans for new product launches, features, and updates.
- Customer Marketing - Work with partners to develop customer case studies and testimonials for awareness, develop sales pitches, and gather customer feedback for product development.
- Compete Analysis - Deliver competitive analysis on regional UC and CC markets, create resources, and identify opportunities to optimize marketing activities.
- Ensure Marketing ROI - Establish and monitor key performance indicators (KPIs) for marketing programs, driving data-driven decisions and maximizing ROI.
Required Skills and Qualifications:
- 4-8 years of experience in Channel Marketing required, with experience managing National Partners preferred.
- Bilingual (English/Spanish) at a business level.
- Education: Bachelor's Degree in Marketing, Communications, or other related degree.
- Able to develop and implement customer-specific marketing programs independently.
- Demonstrated project management skills.
- Self-motivated, able to problem solve, and provide great work with limited supervision.
- Excellent interpersonal and communication skills.
- Excellent time management, decision-making, prioritization, and organization skills.
- Must be able to work well with others as part of a team.
- Campaign management experience.
- Ability to travel approximately 25%.
- Provide on-site event support, including assisting with the lifting and movement of items up to 15 lbs.
- Experience within the technology industry (preference for UCaaS, CCaS, or SaaS company).
- Experience working in a fast-paced environment.
Benefits:
- RingCentral is recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably, and holds local BPTW awards in every major location.
- We are committed to hiring and retaining great people because we know you power our success.
About Us:
RingCentral is a leading provider of business cloud communications and contact center solutions based on its powerful MVP global platform.
More flexible and cost-effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location.
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