Enterprise Sr Marketing Analyst

Overview We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, ultimately delivering value for our clients. Our proprietary technology, nova, analyzes businesses through first-party data to support strategic marketing planning and diligence in M&A. We challenge traditional planning and measurement through testing and data science across the customer journey. A Day In The Life The Sr. Growth Analyst audits current and prospective clients’ marketing programs and crafts integrated marketing plans across our full suite of channels, with emphasis on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube). You will collaborate with channel specialists to develop strategies used by account teams and to support Power Digital in acquiring new clients. Key Responsibilities Planning: determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel Coordinating: work with channel specialists to ensure channel-level strategies align with the overarching plan Research and analysis: learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc. Forecasting and projections: collaborate with specialists to pressure test forecasts and ensure projections align with client budgets, efficiency requirements, and business objectives Role Requirements 5+ years of cross-channel marketing program management experience Understanding of marketing funnels and flywheels Experience with large sets of campaigns and/or clients ($100k+ spend per month per client) Competence in Google Ads, Facebook, and/or similar self-serve platforms Familiarity with the larger marketing and media buying landscape Familiarity with earned media channels Familiarity with audience insight tools such as Global Web Index Familiarity with Asana and Slack Key Performance Indicators (KPIs) Appraisal Production (10+/mo) Win Rate (50%+) Percent of Appraised GP to Won GP (70%+) Most Important Things (MITs) Audit Quality Audit Speed Thought Leadership of appraisal collateral development Accuracy of Appraisal Forecasts The Power Digital team is committed to diversity and inclusion. We are an Equal Opportunity Employer and value employees with diverse backgrounds and experiences. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity. All viewpoints are important to our success, and inclusion is everyone’s responsibility. Please be aware of fictitious job openings or fraudulent messages. Power Digital does not charge any application, processing, or training fee at any stage of recruitment. Genuine job openings are posted on our careers page at #J-18808-Ljbffr