
Customer Retention Specialist
1 week ago
Customer Retention Strategist
Job Description:
We are seeking a Customer Retention Strategist to join our team. As a key member of our organization, you will be responsible for developing and executing strategic retention plans to drive customer engagement and loyalty.
This is an exciting opportunity to leverage your expertise in CRM and marketing automation to deliver personalized experiences that meet the evolving needs of our customers.
Responsibilities:
- Develop and execute pre-launch and post-launch retention strategies to drive customer engagement and reduce churn.
- Define key retention metrics and build tailored plans across customer segments.
- Create structured campaign roadmaps for product launch and growth phases.
Campaign Management:
- Plan, launch, and optimize retention campaigns via email, push notifications, SMS, and in-game messages.
- Implement loyalty programs, reactivation efforts, and seasonal promotions.
- Collaborate with creative and marketing teams to deliver compelling campaign assets.
Data & Insights:
- Analyze customer behavior and campaign results to improve performance.
- Use insights to personalize messaging and offers across lifecycle stages.
- Monitor and report on key metrics such as LTV, retention, engagement, and churn.
- Work closely with product, marketing, analytics, and support teams to ensure retention efforts are aligned with business goals.
- Contribute feedback on user experience and product features from a retention standpoint.
Qualifications:
- 2–3 years in a CRM, user retention, or marketing role within the gaming space.
- Proven ability to plan and execute lifecycle campaigns that increase customer engagement and retention.
Benefits:
- Competitive salary & performance incentives.
- Fully remote work & flexible hours.
- Opportunities for professional growth.
- Work with a passionate team shaping the future of gaming.
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