Zoho CRM Strategist
6 days ago
At Liviti, we are seeking a highly skilled Zoho CRM Strategist to join our team. As a key member of our marketing department, you will be responsible for maximising the efficiency of our CRM data and software to improve customer care.
Key Responsibilities:
- Crm Strategy Development: Define and optimise our CRM strategy with our marketing and sales departments.
- Customer Lifecycle Management: Develop and execute customer lifecycle marketing and triggered communication strategies to drive engagement and retention across email, SMS, and web push.
- Data Management: Manage pre- and post-sales flows to optimise all opportunities and manage all aspects of email builds, testing, and scheduling of marketing communications.
- Champion Data-Driven Approach: Champion a data-driven approach throughout the business to ensure campaign effectiveness.
- Database Management: Ongoing management of the database to pull segments and insights.
- Email Reporting: Responsible for all email reporting on a weekly and monthly basis.
- Team Collaboration: Work within and contribute towards an open sharing of ideas within the team and wider business.
- Software Maintenance: Keeping staff up-to-date on the software and building security parameters and undertaking audits as necessary.
- 3-5 years of experience as a CRM manager, preferably with Zoho CRM.
- Evidence of having delivered strong CRM strategies for another omni-channel retailer, ideally in a fashion or lifestyle sector.
- Advanced excel skills and experience working across different platforms like Zoho CRM, Zoho Marketing automation, Klavyo, etc.
- Ability to manage system implementation and maintenance.
- Ability to manage internal processes and main stakeholders where appropriate.
- Sense of ownership and pride in your performance and its impact on a company's.
- Critical thinker and problem-solving skills.
- Team player.
- Great interpersonal and communication skills.
- Excellent verbal and written English skills.
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