
Programmatic Advertising Manager
21 hours ago
We are seeking a skilled Programmatic Advertising Manager to lead the end-to-end execution and performance of digital advertising campaigns.
This role will be responsible for developing programmatic strategies to meet campaign objectives, including audience building and inventory curation.
The Role Responsibilities- Campaign Execution: Develop and implement effective programmatic strategies across platforms such as DV360, The Trade Desk, and Xandr Curate.
- Performance Optimization: Oversee campaign pacing, optimization, profitability, and KPI reporting to ensure maximum ROI.
- Analysis and Insights: Deliver weekly and post-campaign analysis, insights, and consultancy to stakeholders.
- Troubleshooting and Support: Provide troubleshooting and proactive recommendations to resolve technical issues.
- Digital Campaign Management: Strong background in managing digital campaigns, preferably with mobile experience.
- Programmatic Buying: Hands-on expertise with DSPs such as The Trade Desk, DV360, and curation tools.
- Audience Targeting: Deep knowledge of Programmatic Buying, including SSPs, RTB, DMPs, and audience targeting.
- Campaign Optimization: Proven success in optimizing campaigns towards performance KPIs.
- Data Analysis: Experience in brand lift studies, footfall measurement, and deriving insights from large datasets.
- Communication Skills: Clear communication skills, with the ability to collaborate across technical and non-technical teams.
- Leadership Experience: Leadership experience with a track record of building and guiding high-performing teams.
We are a leading player in mobile and programmatic advertising, driving measurable engagement and performance for brands across Southeast Asia.
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