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1 day ago
A Digital Marketing Specialist is responsible for conducting market research to identify target audiences and creating segments. They will develop and implement data-driven marketing strategies to drive user acquisition and retention.
- Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across multiple channels such as Google Ads, Facebook Ads, Instagram Ads, and other platforms.
- Email and SMS Marketing: Work on email and SMS marketing campaigns via Klaviyo.
- Programmatic Advertising: Analyze the performance of programmatic advertising and track performance metrics.
- SEO and Search Optimization: Implement SEO and search optimization strategies.
The ideal candidate should have a degree in marketing, digital marketing, communications, business, or a related field. Over 5 years of experience in digital marketing with a focus on paid media campaigns is required. Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector, is preferred.
Key Responsibilities:- Determine target audience demographics and create buyer personas.
- Develop and execute content marketing strategies to drive engagement and conversions.
- Analyze campaign performance using data analytics tools and software.
- Bachelor's degree in marketing, digital marketing, communications, business, or a related field.
- Over 5 years of experience in digital marketing with a focus on paid media campaigns.
- Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector.
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