Programmatic Advertising Strategist

2 days ago

Province of Palawan, Mimaropa, Philippines beBeeDigital Full time ₱3,000,000 - ₱4,000,000
Programmatic Advertising Strategist

The role of a programmatic advertising strategist is pivotal in driving the success of digital advertising campaigns.

This position involves overseeing the demand-side platform (DSP) to ensure optimal performance and efficiency. This includes managing campaign execution, collaborating with internal teams and external partners, and implementing data-driven strategies to maximize ROI.

Key Responsibilities:
  • Optimize Campaign Performance: Oversee the day-to-day operations of the DSP, ensuring seamless campaign execution and alignment with business objectives.
  • Strategic Planning: Develop and implement data-driven strategies to enhance campaign performance, leveraging insights from analytics tools and industry trends.
  • Cross-Functional Collaboration: Foster relationships with cross-functional teams to align campaign objectives and strategies, ensuring cohesive brand messaging and customer experiences.
Required Skills and Qualifications:
  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Technical Skills: Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies; proficiency in data analysis and reporting tools.
  • Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

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