Customer Loyalty Specialist

4 days ago


Manila, National Capital Region, Philippines Bank of the Philippine Islands Full time
Key Responsibilities
  • We create and implement CRM campaigns aligned with our organization's objectives and target customer segments.
  • We analyze customer data and segmentation criteria to identify target customer groups and tailor marketing campaigns accordingly.
  • We utilize data analytics tools to measure the effectiveness of our CRM initiatives and track customer engagement metrics.
  • We work closely with internal teams and stakeholders to develop communications that support our business goals.
  • We focus on reducing friction points and improving convenience for our customers.


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