Senior Cross-Channel Marketing Manager

1 day ago

Cabuyao, Calabarzon, Philippines beBeeMarketing Full time ₱6,000,000 - ₱7,000,000

Our company is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for clients worldwide.

We offer full-service growth marketing services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Our proprietary technology, nova, analyzes businesses through first-party data to support marketing investment planning and due diligence in M&A.

A dynamic team of consultative marketers, creatives, analysts, and technologists advance planning and measurement through testing and data science across the customer journey.

A Day in the Life:

The Senior Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full channel suite, emphasizing social media (e.g., Facebook, TikTok) and Google Ads (SEM, GDN, YouTube).

Key Responsibilities:
  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and funnel stage.
  • Coordinating: Work with channel specialists to ensure channel-level strategies align with the overall plan.
  • Research and analysis: Learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and projections: Pressure test forecasts with our specialists to ensure projections align with business objectives.
Role Requirements:
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the broader marketing and media buying landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as GlobalWebIndex.
  • Familiarity with Asana and Slack.

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