**Senior Growth Marketing Professional

1 day ago

Cabuyao, Calabarzon, Philippines beBeeSenior Full time $120,000 - $150,000

We are a growth firm ignited to power the relentless pursuit of revenue and brand recognition for leading companies around the world. As a people-first organization, we value diversity in backgrounds and experiences. We believe our people and culture are key to our success.

Our vision is to be recognized as a respected private growth marketing firm with a scalable brand, culture and services. Our mission is to deliver innovation and results through integrity, autonomy and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, content marketing, paid media, social media marketing, programmatic + CTV, public relations, influencer marketing, email + SMS, conversion rate optimization, retail marketing and creative.

At the heart of our organization is our proprietary technology, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

The Senior Growth Analyst is responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help us acquire new clients.

Key Responsibilities
  • Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
  • Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client efficiency requirements and business objectives.
Requirements
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack
Performance Indicators
  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)
Most Important Things (MITs)
  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

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