Strategic Digital Marketing Expert

2 days ago


Cabuyao, Calabarzon, Philippines beBeeMarketing Full time ₱700,000 - ₱1,060,000
Job Description:

The Sr. Marketing Analyst, B2B role involves auditing and improving current and prospective clients' marketing programs.

This includes crafting integrated marketing strategies across channels such as social media (Facebook, TikTok) and Google Ads (SEM, GDN, YouTube).

Key responsibilities include auditing client programs, developing impactful marketing strategies, determining budget allocations, coordinating with channel teams, researching and analyzing competitors and ideal customer profiles, and forecasting projections.

The successful candidate will have experience managing cross-channel marketing programs, understanding marketing funnels and flywheels, and working with large sets of campaigns and/or clients.

The ideal candidate will also have expertise in Google Ads, Facebook, and/or similar self-serve platforms, familiarity with the broader marketing landscape, and proficiency in tools like Asana and Slack.

Requirements:
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients
  • Expertise in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the broader marketing landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools


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