
Senior Programmatic Campaign Specialist
1 day ago
As a Technical Account Manager, you will oversee the entire lifecycle of client-curated-audience campaigns. Your expertise in leading Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) ensures each activation launches smoothly, scales efficiently, and delivers standout results.
Key Responsibilities:- Deal Setup & Audience Build:
- Build audience segments based on client specifications
- Generate PMP Deal IDs automatically
- Curate inventory packages aligned to target segments
- Technical Configuration & QA:
- Implement and verify ad tags, pixels, and tracking URLs across platforms
- Execute campaign QA checklists and secure internal sign-off
- Platform Deployment & Troubleshooting (SSP/DSP):
- Configure, test, and troubleshoot SSP integrations and inventory feeds
- Deploy deals into DSP seats and monitor for setup errors
- Troubleshoot integration issues across DSPs and SSPs
- Performance Monitoring & Optimization:
- Monitor live campaign metrics daily and produce performance reports
- Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly
- Margin Management:
- Track campaign margin versus target and propose optimizations to protect profitability
- Client Escalations & Support:
- Serve as first-line technical support for delivery issues, escalating complex cases to Engineering
- Continuous Improvement & Knowledge Sharing:
- Research, document, and publish new curation and optimization techniques into the TAM Handbook
- Share best practices and train peers on emerging programmatic technologies
- At least 5+ years of hands-on experience in Technical Account Management or Programmatic Trading
- Deep understanding of DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
- Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes
- Strong troubleshooting skills across the full programmatic ecosystem
- Commercial acumen—balancing performance optimization with margin protection
- Excellent communication—able to translate technical concepts for clients and cross-functional teams
- Passionate Professionals: Those who live and breathe programmatic media.
- Marginal Gains Mindset: Individuals constantly hunting small performance uplifts to drive overall campaign success.
- Pride in Craftsmanship: Team members who take ownership of their work and hold themselves to high standards.
- Career-Driven Professionals: Those committed to continual growth and professional development.
- Curious Troubleshooters: Self-motivated individuals who take initiative, own issues end-to-end, and solve problems independently.
- Get-Things-Done Mentality: Results-driven professionals who roll up their sleeves and drive tasks to completion, no matter the obstacle.
- Experimental Spirit: Innovative thinkers always testing new approaches and iterating based on real-world results.
We are dedicated to building a diverse, inclusive, and equitable workplace where everyone is valued and empowered to thrive.
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