
Ad Campaign Manager Role
1 day ago
The role of the Ad Campaign Specialist is to oversee the full lifecycle of client campaigns, from understanding client objectives to implementing and fine-tuning ad campaign performance.
Key Responsibilities:- Campaign Strategy & Planning: Develop audience segments based on client specifications, create PMP Deal IDs automatically, curate inventory packages aligned to target segments.
- Technical Configuration & QA: Implement and verify ad tags, pixels, and tracking URLs across platforms, execute campaign QA checklists and secure internal sign-off.
- Platform Deployment & Troubleshooting (SSP/DSP): Configure, test, and troubleshoot SSP integrations and inventory feeds, deploy deals into DSP seats and monitor for setup errors, troubleshoot integration issues across DSPs and SSPs.
- Performance Monitoring & Optimization: Monitor live campaign metrics daily and produce performance reports, identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly.
- Client Support & Escalation: Serve as first-line technical support for delivery issues, escalating complex cases to Engineering, research, document, and publish new curation and optimization techniques into a knowledge base.
- At least 5+ years of hands-on experience in Technical Account Management or Programmatic Trading.
- Deep expertise with DSPs and SSPs.
- Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes.
- Strong troubleshooting skills across the full programmatic ecosystem.
- Commercial acumen—balancing performance optimization with cost management.
- Excellent communication—able to translate technical concepts for clients and cross-functional teams.
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