Lead Luxury Wellness Retreat Marketing Strategy

2 days ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time $120,000 - $156,000
Job Overview

This role presents an extraordinary opportunity to spearhead the marketing strategy for a luxury wellness retreat. As a Marketing Manager, you will be responsible for creating a comprehensive marketing plan that showcases the property's unique features and drives sales of off-plan villas.

Key Responsibilities:
  • Develop and execute a robust digital marketing campaign to generate qualified leads from international markets.
  • Create engaging content across social media platforms, including Instagram, Facebook, and TikTok, to build a strong brand presence.
  • Design and manage paid campaigns targeting potential investors and villa buyers.
  • Support the launch of a new website, featuring off-plan villa sales materials and renders.
  • Prepare regular performance reports on social media and campaign metrics.
Requirements:
  • A minimum of 5 years' experience in real estate marketing, preferably with a background in off-plan villa sales, resorts, or luxury properties.
  • A solid understanding of digital marketing strategies, including social media, ads, funnels, and websites.
  • The ability to independently manage campaigns that yield qualified leads and drive sales.
  • Familiarity with key marketing tools such as Google Ads, Meta Business Suite, scheduling apps, and website builders.
  • Excellent English communication and copywriting skills.
  • A creative eye for branding, positioning, and storytelling in the luxury and wellness space.
Benefits:
  • A flexible work arrangement that allows for optimal productivity.
  • The chance to establish a marketing foundation from scratch.

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