
Business Development Manager
18 hours ago
This role is responsible for managing the firm's marketing activities, content creation, and vendor coordination.
Develop and execute a comprehensive marketing strategy to promote the firm's brand and services.
Collaborate with vendors to create high-quality content and ensure timely delivery.
Manage social media presence, including content creation, scheduling, and engagement.
Monitor analytics and adjust strategies to improve lead conversion.
Content Creation:
Develop engaging content for social media channels, website blogs, newsletters, and client updates.
Design graphics, write captions, and schedule posts according to the marketing calendar.
Create other content that is needed, including graphics, posts, blogs, and written campaigns.
Vendor Coordination:
Work with vendors who handle paid ads, website updates, and reel editing.
Review, approve, and provide feedback on vendor deliverables.
Ensure all vendor-produced content is posted promptly and aligns with firm standards.
Marketing Strategy & Execution:
Implement marketing strategies and campaigns in collaboration with senior management.
Stay current with industry trends and produce timely, relevant content.
Adjust strategies based on analytics and engagement metrics.
Website & SEO Management:
Coordinate with the website vendor to ensure accuracy, functionality, and SEO optimization.
Monitor analytics and recommend updates to improve lead conversion.
Social Media Management:
Plan and execute the content calendar.
Post both in-house and vendor-produced content across multiple platforms.
Respond to comments/messages and track engagement.
Blogs & Written Content:
Write and publish blogs that address current industry topics, deadlines, and FAQs.
Ensure blog content is optimized for SEO.
Cross-Team Collaboration:
Work with the PNC Team Lead to align campaigns with lead generation efforts.
Share marketing performance data to help improve conversion rates.
Compliance & Brand Consistency:
Ensure all content complies with industry advertising guidelines.
Review every post for accuracy and legal appropriateness.
Reporting & Analytics:
Provide monthly performance reports to senior management with insights and recommendations.
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