Senior Brand Strategist
6 days ago
Lionheart Farms is seeking a Senior Brand Strategist to lead our brand marketing efforts. The ideal candidate will have a proven track record of developing and executing effective brand strategies, driving product growth, and ensuring brand consistency.
Key Responsibilities:
- Develop and Execute Brand Strategies: Design, manage, and evaluate marketing campaigns to drive product growth and ensure brand consistency.
- Lead Cross-Functional Teams: Work closely with stakeholders, including senior leadership, marketing ops, digital & design teams, to execute brand strategies and achieve KPIs.
- Manage Budgets and Resources: Oversee budgets for marketing campaigns, make decisions on cutting or increasing spends, and manage day-to-day marketing tasks across internal stakeholders and third-party agencies/suppliers.
- Analyze Data and Evaluate Success: Analyze data to evaluate the success of marketing efforts, identify areas for improvement, and develop new ideas to enhance brand marketing and exposure.
Requirements:
- Proven Leadership Skills: Proven ability to lead and motivate a diverse team, setting clear priorities and goals.
- Strong Analytical Skills: Strong analytical skills to develop effective marketing strategies based on market research and consumer insights.
- Excellent Communication Skills: Excellent verbal and written communication skills to convey ideas clearly and effectively.
- Digital Marketing Expertise: In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, and social media marketing.
- Financial Acumen: Experience in managing budgets and understanding financial metrics to drive marketing effectiveness.
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