Homecare Innovations Senior Strategist

5 days ago


Taguig, National Capital Region, Philippines Unilever Brazil Full time
Job Description

As a Senior Strategist for Homecare Innovations, you will lead the development of our Masterbrand for Surf and Breeze core renovation and innovation agenda, as well as Big Bold Moves for the Philippines. This role plays an instrumental part in driving the transformation of the PH Homecare BU portfolio.

  • Market Analysis: Develop a deep understanding of the local market, consumers, key trends, and competitor landscape, with a strong grounding on the business environment where our brands compete.
  • Innovation Strategy: Create a robust brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, and a well-crafted portfolio and mix that drives both short-term and long-term wins.
  • Innovation Pipeline Management: Scope and deliver a future-fit portfolio in identified white spaces, price pack architecture opportunities, and net revenue management opportunities, landing impactful renovation and innovation projects that support the short-term and long-term growth of the portfolio.
  • Risk Management and Mitigation: Understand key success factors and obstacles for new product launches/campaigns and –where necessary- fine tune the mix and the strategy accordingly, assessing and mitigating risks of innovations with a clear contingency plan if needed.


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