
Digital Business Growth Manager
2 days ago
We seek a highly skilled and experienced Lead Generation Strategist to spearhead the development and execution of a comprehensive digital infrastructure for acquiring new customers across multiple territories.
This role focuses on creating and implementing a multi-channel lead generation strategy, leveraging CRM (Salesforce), marketing automation, AI-powered lead gen tools, LinkedIn marketing, Google AdWords, SEO, and digital campaigns. The ideal candidate will have expertise in the technology sector, particularly in CRM or Salesforce ecosystems, and hands-on experience in designing and executing scalable lead acquisition strategies.
Responsibilities:- Design and implement a scalable lead generation system to acquire customers in multiple regions
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
- Use AI-based lead generation platforms to optimize prospecting and outreach
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
- Implement and optimize marketing automation platforms to automate email and drip campaigns
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
- Optimize website landing pages and content strategy for lead conversion
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization
- Implement lead scoring and segmentation models to identify high-converting prospects
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
- Collaborate with the sales team to align lead generation strategies with revenue goals
- Coordinate with content marketers and designers to create compelling assets that drive engagement
- Lead the implementation of ABM strategies to target high-value clients
- 3+ years of experience in lead generation, digital marketing, or demand generation
- Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar)
- Strong knowledge of Salesforce CRM, AI-driven lead gen tools, and marketing automation
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimization
- Strong understanding of B2B sales funnels and outbound/inbound lead generation
- Soft skills: strategic thinker with a data-driven mindset; proactive and hands-on; excellent project management and execution skills; strong communication and stakeholder management skills
- Work with cutting-edge AI and automation tools to optimize sales outreach
- High earning potential - competitive salary with performance-based commission
- Remote work flexibility with a global team
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