Visionary Digital Growth Expert

2 days ago

Cabuyao, Calabarzon, Philippines beBeeDigitalGrowth Full time ₱7,000 - ₱8,000
Marketing Growth Role

LemFi is a fintech startup revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions.

We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

Job Summary

The Marketing Growth Specialist role is a remote position within the Marketing team. The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base.

  • Responsible for ads purchasing of our app through Facebook / Google / Tik Tok and other paid channels
  • Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI, etc.
  • Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users
  • Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way
  • Keep track on latest industry trends, keeping a close eye on competitors
  • Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada.
  • Develop and manage a B2B partnership network to drive online growth
  • Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies
  • Conduct market research to identify current and potential customer needs and trends;
  • Support and collaborate with various teams within the company to plan and execute marketing campaigns;
  • Engage in cross-functional responsibilities and assist the team where needed.
Key Requirements
  • In-depth understanding of all aspects of ads content development, testing, and optimization
  • In-depth understanding of Facebook / Google / Tik Tok / Youtube and other paid ads channels
  • 2-4 years' experience in a performance marketing role for international platforms such as google, facebook and tik tok
  • Excellent speaking, writing and people management skills;
  • Ability to work in a rapidly changing business and regulatory environment.
  • A strong network in the South East Asian disapora community is a plus.

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