
Growth Marketer Expert
16 hours ago
A HubSpot expert and growth marketer is needed to drive sales and marketing engine success.
- This role combines technical expertise in HubSpot with strategic marketing skills, including automation, lead nurturing, campaign optimization, and reporting.
We're looking for a professional who can design scalable processes, uncover insights from data, and execute campaigns that directly impact pipeline and revenue.
About the Role- Be the HubSpot go-to expert—owning workflows, automations, pipelines, and reporting.
- Build and optimize campaigns that attract, nurture, and convert SMB executives.
- Partner with our sales team to improve lead handoff, scoring, and conversion.
- Design dashboards and deliver insights on pipeline performance and ROI.
- Continuously improve campaigns through A/B testing and data-driven strategies
- HubSpot Administration & Optimization
- Serve as the subject matter expert (SME) and admin for HubSpot CRM, Marketing Hub, and Sales Hub.
- Build, optimize, and document workflows, pipelines, and automation processes.
- Ensure data integrity, segmentation, and lifecycle stage management across all databases.
- Train and support sales and marketing teams on HubSpot best practices.
- Marketing Automation & Campaign Execution
- Design and launch automated nurture campaigns, email sequences, and landing pages.
- Optimize lead scoring, handoffs, and attribution reporting to align sales and marketing.
- A/B test subject lines, CTAs, forms, and workflows to increase conversion.
- Revenue & Growth Marketing
- Develop and execute integrated demand generation campaigns that attract and convert SMB executives.
- Partner with sales leadership to drive pipeline acceleration and improve conversion rates.
- Manage reporting dashboards to track KPIs including MQL → SQL → Opportunity → Closed-Won.
- Provide insights and recommendations to continuously improve campaign performance.
- Strategic Leadership
- Act as a thought partner to the CEO and CMO on HubSpot strategy and growth initiatives.
- Benchmark and implement HubSpot's latest tools, AI features, and integrations with other platforms.
- Ensure consistent brand messaging across channels
- KPIs for Success
- Increased MQL → SQL conversion rates.
- Improved pipeline velocity and reduced sales cycle length.
- Consistent, clean HubSpot data and automation processes.
- Documented playbooks for campaigns, workflows, and reporting.
- Marketing-influenced revenue growth
5+ years of hands-on HubSpot CRM/Marketing Hub experience (HubSpot certifications required).
Proven experience in designing and managing complex workflows, automations, and integrations.
Strong marketing background with a track record in B2B demand generation, inbound, and ABM.
Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.
Exceptional communication skills with the ability to partner with executives and cross-functional teams.
Experience in MSP/IT services, SaaS, or B2B professional services preferred.
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