Senior Paid Advertising Manager

1 day ago

Mabalacat, Central Luzon, Philippines beBeePaid Full time ₱800,000 - ₱1,000,000
Senior Paid Advertising Manager

We are seeking a highly skilled paid advertising manager to oversee and optimize our paid campaigns across various platforms. The ideal candidate will have a deep understanding of digital marketing, strong analytical skills, and the ability to drive results.

Key Responsibilities:

  1. Audit existing campaigns to identify areas for optimization and improvement.
  2. Create, manage, and optimize paid campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
  3. Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
  4. Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
  5. Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
  6. Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
  7. Collaborate with stakeholders to align paid campaigns with overall marketing objectives.
  8. Stay up to date with industry trends and best practices in paid advertising.

Requirements:

  • Strong analytical mindset and ability to interpret campaign data to drive results
  • Prior experience as a paid advertising specialist or similar role
  • Deep knowledge of paid platforms (Google Ads, Bing Ads, etc.)
  • Proficiency in managing and optimizing paid campaigns
  • Ability to conduct keyword research and optimize ad copy
  • Excellent communication and collaboration skills
  • Paid advertising certification is a plus
  • Bachelor's degree in Marketing, Advertising, or a related field

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