
Programmatic Advertising Manager
1 day ago
This position oversees the management of the demand-side platform (DSP) to drive digital advertising performance.
Responsibilities:- Create and enforce Standard Operating Procedures (SOPs) to ensure smooth operations and achieve organizational goals.
- Manage DSP day-to-day activities, ensuring optimal performance and efficiency.
- Develop data-driven strategies for advertising campaigns across various channels to maximize campaign performance and return on investment (ROI).
- Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
- Analyze campaign data and performance metrics to inform future strategies.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
- Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
Foster collaboration with cross-functional teams and external partners to drive effective advertising solutions. Fostering a collaborative environment is essential for driving successful advertising outcomes.
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