Senior Paid Advertising Specialist

1 day ago

Mabalacat, Central Luzon, Philippines beBeeAdvertising Full time $60,000 - $90,000
Job Overview

We are seeking an experienced Paid Ads Specialist to lead the development and execution of impactful paid advertising campaigns. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing paid ad campaigns across various platforms.

Key Responsibilities:
  • Develop and execute comprehensive paid advertising strategies to drive business growth and maximize ROI.
  • Manage and optimize large-scale paid ad campaigns on Google Ads and Meta Ads, ensuring effective budget allocation and campaign performance.
  • Collaborate with cross-functional teams to implement data-driven decision-making processes, leveraging analytics tools and attribution modelling to inform campaign optimization.
  • Stay up-to-date with industry trends, platform updates, and emerging technologies to maintain a competitive edge in paid advertising.
Qualifications
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads and conversion rate optimisation (CRO) strategies.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams and ability to analyse complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
Benefits
  • Opportunity to work with a dynamic and innovative team.
  • Chance to develop and refine your expertise in paid advertising and digital marketing.
  • Competitive salary and benefits package.

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